about flp company
Forever Living Products (FLP) has grown from the dream of
one man into the dream of millions of distributors and eager
consumers. Rex Maughan had dreamt of a
business
idea that would bring
together two goals that were closest to his heart: better
health, and financial freedom. He finally figured it out in
1978. He discovered that by combining a new set of natural
alternatives for improving health with a
marketing
plan, he achieved a greater sense of wellbeing, at
the same time gaining greater control over how he spent his
time and earned an income.
Unknown to Rex and his first set of distributors, a lot of people the world over were desperately searching for those same alternatives, namely, nature’s sources of good health and beauty, as well as more flexible sources of income. Thus, the 43 people who attended that first-ever FLP products meeting in Tempe, Arizona in 1978, could not have foreseen the unimaginable business success that have resulted from their humble attempt to offer nature-based drugs to the public while achieving for themselves some measure of financial freedom.
The reality has been overwhelming. FOREVER is today a multi-billion dollar company doing business in over 140 countries. It is also the world’s largest grower, largest distributor, and largest manufacturer of Aloe Vera. From its International Headquarters in Scottsdale, Arizona, Rex Maughan, founder and CEO of FLP now directs the activities of the over 9.3 million distributors, who enjoy the support, tools, and guidance that they require to live healthier lives and grow their businesses. Their products include Aloe Vera drinks, Aloe-based skin care products and cosmetics, as well as a full line of nutritional supplements and bee hive products. FLP boasts of a complete system for naturally achieving better health and beauty — and a fat purse, too.
The opportunity — FOREVER marketing plan
The caliber of FLP’s range of products and the simplicity
of their
business
plan has remained the major attractions for many
who decided to give it a try. Indeed, some started out as
customers merely in search of better health products, then
became satisfied customers, and ended up FLP distributors.
Others saw the business potentials right away and started
building successful distribution chains. Whatever their
initial reasons for getting involved with the company’s
products, the results was the same: their businesses
flourished, and they began to help others to become
healthier and wealthier.
Most distributors attribute the success of FLP’s marketing
plan to its simplicity, one of the easiest to get started in
one’s own business. With FLP’s products, you‘re starting
with proven, consumable products, in a stable, 30-year-old
company, and in a relentlessly growing industry. The
marketing plan is such that once you get started, FLP will
supply you with the structure and support that will help you
grow your business to whatever size you desire. Their
marketing plan is generally believed to be secure and does
not allow for pass-ups. In other word, once you reach any
position in the marketing plan, you’ll stay there and enjoy
the success of your team. FLP business plan is primarily
designed to help determined individuals to build solid,
stable businesses.
In My Opinion
I would say that FLP offers a fair chance to those who
desire to own their own businesses with minimum capital
investment. It is a
MLM, no doubt. And
like all other MLM businesses success comes through vigorous
efforts to recruit others to sell FLP products, and have
these ones recruit yet others, and so on.
Can you make money doing this? The evidence supports a yes
answer. There are simply too many individuals (some of them
very ordinary individuals) who have prospered selling and
recruiting people to sell Forever’s natural health and
beauty products, such that it would be hard to deny their
success stories. But as pointed out earlier, this often
calls for dedication and commitment and hard work. No
success in any business has ever occurred totally by chance.
The scale of the success is often what amazes the achiever,
but not the idea of success itself, which is usually a
result of taking the right actions, doing the right thing,
working the right system and cultivating the right attitude.
The key to success with any network marketing company is how well you learn to market yourself and attract quality leaders to your business.
FLP company in numbers
May
'78 - Grand Opening
in Phoenix, Arizona FLP introduces Aloe Vera Juice,
Gelly & Lotions in several Western States
1978 - FLP expands across the U.S. Facial
Kit Activator introduced
sales hit $1 MILLION!
1980 Aloe Vera of America manufacturing facilities in Texas purchased Forever Resorts opens
MARCH 1980 -
FIRST MILLION
DOLLAR MONTH IN SALES!
JUNE 1981 FLP joins International Aloe
Science Council Forever Resorts opens marinas in Callville
Bay & Cottonwood Cove, Nevada Aloe Vera Juice receives
Kosher rating Personal care line introduced
FLP's FIRST $1 MILLION DAY OF
SALES IN JUNE! 1981
1983 FLP purchases Robson Bee Products - Bee products introduced FLP opens new corporate offices in Tempe, Arizona
1984 FLP becomes the first company to
receive Aloe Science Council Seal of Approval for product
purity & consistency
SALES TOP $100 MILLION!
1985 FLP introduces nutritional supplement Nature-Min 1985
1986 FLP introduces Aloe Fleur de Jouvence skin care system
1987 FLP introduces Aloe Fleur de Jouvence skin care system 1986
1989 FLP introduces Aloe MPD
1990 Forever Resorts buys Southfork Ranch
1991 Dominican Republic aloe
plantation purchased - Aloe Vera of America expanded
1992 New warehouse added to Aloe
Vera of America in Mission, Texas
SALES EXCEED $500 MILLION!
1995 FLP purchases new 90,000 sq. ft. corporate headquarters in Scottsdale, Arizona
1997 Sonya Colour Collection introduced
1998 Dominican Republic aloe
plantation expands to 5,000 acres
SALES TOP $1 BILLION!
2000 Foreverliving.com Website launched
2001 SALES TOP $1.3 BILLION!
2002 SALES TOP $1.77 BILLION!
2003 SALES REACH $2 BILLION!
2005 Operating in the US and over 110 countries with over 8 million distributors worldwide
2006 opened New Aloe Vera of America facility 274,000 sq. feet
Forever Launches New Corporate Logo – The Forever Eagle
2007 SALES CONTINUE OVER THE $2 BILLION MARK!
2008 Operating in the US and over 125 countries with over 8.75 million distributors worldwide
2009 Forever Giving foundation established to help worldwide people to fight against poverty, hunger, natural disasters and disease with focus on children.
2010 Operating in the USA and over 143 countries with over 9,3 million distributors worldwide
Stabilized
Aloe Vera Gel is
the
principle ingredient
in FLP aloe-products:
Rex Maughan founder of FLP
He's a billionaire entrepreneur with
operations in 142 countries, a host of philanthropic projects
worldwide and frequent flyer miles to match, yet longtime
Arizonan Rex Maughan is a surprisingly simple man.
He reacted with characteristic humility recently when he learned that his alma mater, the W. P. Carey School of Business, had named him to its "Alumni Hall of Fame" for 2007.
The founder, chairman, president and CEO of Forever Living Products, a Scottsdale-based line of natural health and cosmetic aides, said of the honor, "I am proud of ASU, and of being a graduate. But I don't feel like I've done enough to get into the Hall of Fame," said Maughan.
As for the label "billionaire businessman," Maughan jokes, "It makes me feel funny. I don't know how to write that many zeroes!" But the Forever Living empire is vast. Founded in 1978 to make products from the aloe vera plant, Forever Living at its foundation is a multi-level marketing business. The company has grown from its roots, however, and now operates resorts as well as marketing cosmetics. And Maughan himself is involved day to day in the operations of his far-flung holdings.
An entrepreneur from real estate to health products
Maughan grew up on a ranch in Soda Springs, Idaho, surrounded by a tight-knit Mormon family. His life revolved around plant and harvest cycles, horseback riding and friends -- one of whom is his right-hand man in business today. Ranch life could be hard. During the lean times, he recalled layering cardboard over the holes in his boot soles "so the alfalfa stems didn't poke through." He never forgot those worrisome moments; in fact, as an adult, he funneled that vulnerability into building schools and digging wells in needy communities.
Similarly, the scruffy ranch kid's love of the outdoors evolved into environmental activism in the U.S. and abroad. He became involved with the U.S. parks system, collaborating on thorny public-land and cattle-grazing issues. In Samoa, when a Japanese company began logging a rainforest, he persuaded tribal chiefs -- Maughan speaks Samoan -- to cancel the contract and turn the acreage into a protected park; in return, he built a modern school to replace the village's thatch-roofed hut, and hired certified teachers.
Maughan began investing in land while still working as an accountant in the early 1960's, buying a few acres here, a small ranch there. Then, tiring of accounting, he joined Del Webb, builder of retirement communities, and spent the next 13 years working his way up while steadily adding to his own real estate and ranching investments.
He founded Forever Living Products in a two-room office. The company initially made lotions from the aloe vera plant, a desert succulent known for its healing properties. The product line has grown and diversified, now encompassing 180 health and beauty aides ranging from vitamins to aloe detergent, from spring water to lip gloss, from protein powder to bee pollen. Since aloe vera is still a key ingredient in many of Forever Living products, Maughan segued into aloe cultivation and processing.
He branched into the resort business in 1981, under the umbrella of a sister company, Forever Resorts. "I like traveling and exploring places, and I wanted to have fun while I worked, so it made sense," Maughan explains. "When someone asks, 'what did you do this week?' I am likely to say, 'oh, I dedicated a new office building in Vietnam and then we went to Lake Powell to check out the new boat engines and choose between a few types of water skis.' Which means I had to tour ancient ruins in a foreign country, then go water skiing and boating … it's my job!"
Maughan began buying resorts with sagging profits, sending in turnaround teams and coaxing new revenue out of them. State authorities asked him to take over boat and marina concessions at several national parks, too. Today, Forever Resorts has 70 sites, including 25 game parks in South Africa (where he's breeding extinction-threatened sable antelopes), the Southfork Ranch featured in the '70s television show, Dallas, even a renovated castle in Budapest.
His sprawling empire has grown too large to visit each country in which Forever Living and Forever Resorts operate, a policy he stuck to for many years, partly because he liked meeting distributors (there are nine million of them). But Maughan says he still gets a keen sense of satisfaction from talking "to people who have been using our products and have better health as a result, and people who sell our products, can afford a better lifestyle, and end up giving back to their own communities. It's nice to see people move beyond worrying over getting enough food to eat and putting a roof over their heads."
Lessons from the trenches
Along the way, he's taken a few knocks and learned some hard-won wisdom. He steers clear of consistently negative people; only gives advice when asked specifically for help; does not lend money -- "it's the fastest way to end a friendship" -- avoids workplace favoritism and evaluates potential employees for honesty and integrity as much as for their technical or business credentials. He's fond of home-spun metaphors, likening a sunny attitude to "sticking a finger in honey. You can't do it without getting a little honey on your finger, and then everything you touch after that is a bit sticky."
Asked why he's left competitors in the dust, Maughan is succinct. Undercapitalization and dishonest business practices doom most of the companies he's seen falter. Failing to cover expenses from revenues and "robbing Peter while thinking they can pay Paul down the road" is the most common offense, he adds.
He's made his mistakes, including collaborating for many years with a rancher who lacked the appropriate skill set and wasn't willing to change in order to make a profit. "Eventually I had to tell him that I couldn't afford to have him around, as I didn't have a big enough money tree to satisfy all of his problems," Maughan explains. Public records indicate a bitter lawsuit ensued, but was dismissed by a judge.
If he had to start all over again today, and Forever Living was out of the picture, he'd find a business niche related to archeology, where he could explore past cultures, poke around antiquities and haunt museums, all while on the payroll. That's why Maughan hunts for rundown historical buildings when expanding Forever Living offices around the world. He researches the structure's history, has it professionally restored and then equipped for modern-day business operations. Occasionally he falls in love with a building, renovates it and opens it to the public as a museum, as he did with the Robert Louis Stevenson home in Samoa.
A second back-up career would be mining engineering, he admits. Maughan is fascinated by geology, and dabbles in mining -- gold in Alaska, sapphires in Montana, silver in Nevada. "Big stones, natural resources -- it's all so interesting," he says.
He doesn't plan on retiring -- ever. But Maughan says he's also a vastly different person than he was 15 years ago, when his inner drive morphed from profit-chasing to solving social and environmental problems. "Nowadays, I spend more time working on projects to help people who have less. That's what is fun, for me," he adds.
Bottom Line:
-
Maughan is a corporate guinea pig, personally testing all new Forever Living health products, from aloe vera juice to weight-loss aides, before giving the green light to marketing.
-
Despite the billionaire designation and the business and philanthropic awards, he "is still the same guy I was when working three jobs to get through college. I do about the same thing today I've always done."
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Maughan flies business class when traveling outside of the country, but eschews the "rich food and alcohol" served in first-class.
-
He likes fancy wheels. The Jeep Wrangler is for everyday running around, but there's a Hummer and a Bentley in his Scottsdale garage, along with wife Ruth's sporty Aston Martin.
Gregg Maughan
Vice President
The youngest of
Rex 3 children, Gregg is
a graduate of Arizona State University and is fluent in
Spanish. He started working with FOREVER some 20 years ago,
when he joined the Company to process orders. He has worked
in just about every department and has proven his dedication
and excellence at dealing with the complexities of our
business.
He is now responsible for Global Sales and Marketing and travels the world tirelessly building FOREVER with an energy and vision that has led to his success and recent promotion to Executive Vice President. Gregg and his wife Terra, have four beautiful children: Sadie, Drew, Sierra, and Gentry.
In 1978 , Forever Living Products led the way for the
world to discover the great benefits of Aloe Vera and many items in
the Forever Living Product range carry the International Science
Council Seal of Approval, certifying the quality of Aloe used in
each. Forever Living Products is also a key member of the DSA
(Direct Selling Association), FLP is now authorised to carry the
prestigious OFT (Office of Fair Trading logo. The company has also
been awarded the Investor in People Standard.
10. There is a complete
30 day retail money-back guarantee on all
our products, which is not offered on most store-bought. Aloe Vera
Forever
Living Products Aloe Vera Gel has been declared by the Food and
Drug Testing Lab of New York to be ESSENTIALLY IDENTICAL
that found in a fresh leaf. 
My
name is Radomir Jass and together with my wife Agata
we joined FLP at Dec 2006. We were using on
daily basis various products from this company since first day
because we both love them
from first moment. We decided to go to serious business with FLP
after six months of "testing" products when we got full
confidence with them and with the company. After 2 years of dedicated hard work we reached level
of Manager. We are perfectly sure that residual income is
one of the best opportunity nowadays not for us only but for
everybody. 
